JetBLACK Branding

Created and proposed a new branding identity to expand jetBlue line-up with an expansion line named jetBlack. This proposed line would expand jetblue into international travel as well as a more upscale and sophisticated image. This identity was derived from the color wheel; where each color represented a continent, Blue for North America, Purple for South America, Pink for Europe, Red for Middle East, Green for Africa, Yellow for Asia, and Orange for Australia and then used black as an end cap to break the circular loop. The project holistically proposed an entire promotional line of items featuring; posters, billboards, credit card website and smart phone application.

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