HAPPY WINE

Created a new brand identity for a proposed brand of non-alcoholic wine, HAPPY ENDING. The design and branding are derived from the ingredients and complex, yet bold flavors and the quality of the wine that it represents. Each pattern suggests the three distinctive flavors and will be used throughout the packaging, print, promotional advertising, and website. With its complex graphic and pattern design on the CHAR_package; it teases the variety, flavorful, and fun flavor. Less dynamic pattern of WZ_ relates the story of feminine, sweet and gentle ingredients and, last, the simplicity of BLANC_represents delicate, calm, and elegant.

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