facebook FIND
I want that! I want That! I want that! Facebook FIND uses visual search algorithm technology and AI machine learning to promote, simplify and maximize engagement for Facebook Marketplace. Find visual search is very simple- you see a product that you are interested in buying, but are unsure of the brand, model or name. You take a photo of it with your smartphone, and immediately a search process that uses machine learning, and visual search algorithms finds results that replicate or relate to those visual cues with information on the product (or very similar ones), cost options and how to purchase it. The visual direction places an emphasis on capturing the urgency of the desire to buy, through repetition. While the calm backgrounds and layout emphasize the products, and don’t attack the user visually, disguising the selling mechanism. This engages users, simplifies their experience and allows for more instant gratification, while maximizing profit. I want that!
