Everlane
Everlane launched in 2010 with a concept that was, until then, unheard of in the fashion industry. It would offer the customer a full breakdown of how much it cost to make each product. Millennial shoppers were very attracted to Everlane’s vision of radical transparency, and the brand has grown exponentially over the years. Today, Everlane launches a new conceptual shopping application where customers can purchase the products with even more ease, more convenience and with the same ideal of transparency from the price of the raw materials and transportation to exactly how much of a markup Everlane would take. The Visual direction showcases layers of transparency as key design elements a manifestation of Everlane’s ethos. Show the user as much as possible without obscuring or hiding anything during the process. Just transparency. Let’s shop responsibly!
Everlane App_screen sequence